MSE 744 - Intellectual Property Strategy

Managing intellectual property (IP) effectively is crucial for sustaining competitive advantage and fostering growth. The course develops a deep understanding of the strategic dimensions associated with IP and the necessary analytical skills needed to support strategic decisions concerning IP. The course uses a hybrid approach using elements such as theoretical models and practical case studies. The course will cover various types of intellectual property, such as patents, trademarks, copyrights, and trade secrets, and topics such as IP protection, enforcement, commercialization, licensing agreements, and IP risk management. Previous study of economics (e.g., MSE 607) is recommended but not required.