BET 602 - Marketing Strategies for New Technology-based Ventures
Market-based management practices and the key relationships that enable businesses to attract, satisfy and retain customers, and grow their profits are examined. The contribution of marketing strategy to the creation of value for both customers and shareholders is emphasized. Particular attention is paid to the unique contexts of marketing knowledge-intensive products and services, new and rapidly growing markets and business markets. Familiarity is developed with the marketing activities typical for each of the seed/concept, product development and market execution stages of a new venture.
Prerequisites
MBET students only
Offerings
Fall 2024 [1249]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4993 | 34 / 60 | | | | |
Fall 2023 [1239]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4828 | 31 / 60 | | | | |
| LEC 003 | 5211 | 32 / 35 | | | | |
Fall 2022 [1229]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 5110 | 0 / 35 | | | | |
| LEC 002 | 5417 | 0 / 35 | | | | |
| LEC 003 | 5423 | 0 / 35 | | | | |
| LEC 004 | 5491 | 0 / 30 | | | | |
| LEC 005 | 5540 | 0 / 35 | | | | |
Spring 2022 [1225]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2870 | 0 / 35 | | | | |
| LEC 002 | 2929 | 0 / 35 | | | | |
| LEC 003 | 3305 | 0 / 35 | | | | |
| LEC 004 | 3342 | 0 / 35 | | | | |
Winter 2022 [1221]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4608 | 1 / 35 | | | | |
| LEC 002 | 4673 | 0 / 35 | | | | |
| LEC 003 | 5154 | 0 / 35 | | | | |
| LEC 004 | 5187 | 0 / 35 | | | | |
| LEC 005 | 5304 | 0 / 35 | | | | |
Fall 2021 [1219]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4863 | 27 / 35 | | | | Harvir Bansal |
| LEC 002 | 5241 | 24 / 35 | | | | Harvir Bansal |
| LEC 003 | 5248 | 0 / 35 | | | | |
| LEC 004 | 5328 | 13 / 30 | | | | |
| LEC 005 | 5385 | 0 / 35 | | | | |
Fall 2020 [1209]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4892 | 17 / 30 | | | | Harvir Bansal |
| LEC 002 | 5274 | 15 / 30 | | | | Harvir Bansal |
| LEC 003 | 5281 | 11 / 30 | | | | David Rose |
| LEC 004 | 5361 | 0 / 30 | | | | David Rose |
| LEC 005 | 5418 | 0 / 30 | | | | David Rose |
Spring 2020 [1205]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2892 | 0 / 35 | | | | |
| LEC 002 | 2951 | 0 / 35 | | | | |
| LEC 003 | 3337 | 0 / 35 | | | | |
| LEC 004 | 3374 | 0 / 35 | | | | |
| LEC 005 | 5447 | 0 / 35 | | | | |
Winter 2020 [1201]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4571 | 0 / 35 | | | | Harvir Bansal |
| LEC 002 | 4637 | 0 / 35 | | | | Harvir Bansal |
| LEC 003 | 5187 | 0 / 35 | | | | Harvir Bansal |
| LEC 004 | 5230 | 0 / 35 | | | | David Rose |
| LEC 005 | 8521 | 0 / 35 | | | | David Rose |
Fall 2019 [1199]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4705 | 26 / 35 | | | | Harvir Bansal |
| LEC 002 | 5179 | 19 / 35 | | | | Harvir Bansal |
| LEC 003 | 5187 | 0 / 35 | | | | Harvir Bansal |
| LEC 004 | 5324 | 0 / 35 | | | | Harvir Bansal |
| LEC 005 | 8127 | 19 / 35 | | | | Harvir Bansal |
Spring 2019 [1195]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2883 | 0 / 35 | | | | Harvir Bansal |
| LEC 002 | 2945 | 0 / 35 | | | | Harvir Bansal |
| LEC 003 | 3406 | 0 / 35 | | | | Harvir Bansal |
| LEC 004 | 4918 | 0 / 35 | | | | Harvir Bansal |
Winter 2019 [1191]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4464 | 0 / 35 | | | | Havir S Bansal |
| LEC 002 | 4531 | 0 / 35 | | | | Havir S Bansal |
| LEC 003 | 5196 | 0 / 35 | | | | Havir S Bansal |
| LEC 004 | 7900 | 0 / 35 | | | | Havir S Bansal |
Fall 2018 [1189]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4603 | 21 / 35 | | | | Havir S Bansal |
| LEC 002 | 5144 | 21 / 35 | | | | Havir S Bansal |
| LEC 003 | 5152 | 0 / 35 | | | | Havir S Bansal |
| LEC 004 | 8306 | 20 / 35 | | | | Havir S Bansal |
Spring 2018 [1185]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2799 | 0 / 35 | | | | Havir S Bansal |
| LEC 002 | 2865 | 0 / 35 | | | | Havir S Bansal |
| LEC 003 | 5042 | 0 / 35 | | | | Havir S Bansal |
Winter 2018 [1181]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4622 | 0 / 35 | | | | Havir S Bansal |
| LEC 002 | 4693 | 0 / 35 | | | | Havir S Bansal |
| LEC 003 | 9286 | 0 / 35 | | | | Havir S Bansal |
Fall 2017 [1179]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4741 | 22 / 70 | | | | Havir S Bansal |
| LEC 002 | 8575 | 24 / 35 | | | | Havir S Bansal |
| LEC 003 | 8628 | 27 / 35 | | | | Havir S Bansal |
Spring 2017 [1175]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2816 | 1 / 35 | 10:00 - 12:50 | W | | Robert Alan Quarry |
| LEC 002 | 2890 | 1 / 35 | 10:00 - 12:50 | W | | Robert Alan Quarry |
Winter 2017 [1171]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4432 | 0 / 70 | | | | Robert Alan Quarry |
| LEC 002 | 4503 | 0 / 35 | | | | Robert Alan Quarry |
Fall 2016 [1169]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4766 | 38 / 70 | | | | Robert Alan Quarry |
Spring 2016 [1165]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2864 | 0 / 35 | 12:00 - 14:20 | W | | |
| LEC 002 | 2945 | 0 / 35 | 15:00 - 17:20 | W | | |
Winter 2016 [1161]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4996 | 0 / 35 | 12:00 - 14:20 | W | | Robert Alan Quarry |
| LEC 002 | 5070 | 0 / 35 | 15:00 - 17:20 | W | | Robert Alan Quarry |
Fall 2015 [1159]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 5057 | 17 / 35 | 09:00 - 11:50 | T | | Havir S Bansal |
| LEC 002 | 5091 | 16 / 35 | 13:00 - 14:50 | T | | Havir S Bansal |
Spring 2015 [1155]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2971 | 0 / 37 | 15:00 - 17:50 | W | | Havir S Bansal |
| LEC 002 | 3054 | 0 / 37 | 18:30 - 21:20 | W | | Havir S Bansal |
Winter 2015 [1151]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4810 | 0 / 35 | 12:00 - 14:20 | W | | Havir S Bansal |
| LEC 002 | 4888 | 0 / 35 | 15:00 - 17:20 | W | | Havir S Bansal |
Fall 2014 [1149]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4783 | 23 / 35 | 12:00 - 14:50 | W | | Havir S Bansal |
| LEC 002 | 4818 | 22 / 35 | 15:00 - 17:50 | W | | Havir S Bansal |
Spring 2014 [1145]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2882 | 0 / 37 | 12:00 - 14:50 | W | | Havir S Bansal |
| LEC 002 | 2967 | 0 / 37 | 15:00 - 17:50 | W | | Havir S Bansal |
Winter 2014 [1141]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4706 | 0 / 35 | 12:00 - 13:50 | T | | Havir S Bansal |
| LEC 002 | 4788 | 0 / 35 | 14:00 - 15:50 | T | | Havir S Bansal |
Fall 2013 [1139]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4403 | 18 / 35 | 12:00 - 14:50 | W | | Havir S Bansal |
| LEC 002 | 4438 | 16 / 35 | 15:00 - 17:50 | W | | Havir S Bansal |
Spring 2013 [1135]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2736 | 0 / 37 | 12:00 - 14:50 | W | | Havir S Bansal |
| LEC 002 | 2827 | 0 / 37 | 15:00 - 17:50 | W | | Havir S Bansal |
Winter 2013 [1131]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4443 | 0 / 35 | 12:30 - 14:50 | W | | Havir S Bansal |
| LEC 002 | 4533 | 0 / 35 | 15:00 - 17:20 | W | | Havir S Bansal |
Fall 2012 [1129]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4385 | 20 / 35 | 09:00 - 11:50 | W | | Havir S Bansal |
| LEC 002 | 4422 | 26 / 35 | 13:00 - 15:50 | W | | Havir S Bansal |
Spring 2012 [1125]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2814 | 0 / 37 | 12:00 - 14:50 | W | | Rodney Brett McNaughton |
| LEC 002 | 2926 | 0 / 37 | 15:00 - 17:50 | W | | Rodney Brett McNaughton |
Winter 2012 [1121]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4207 | 0 / 35 | 12:30 - 14:50 | W | | Rodney Brett McNaughton |
| LEC 002 | 4332 | 0 / 35 | 15:00 - 17:20 | W | | Rodney Brett McNaughton |
Fall 2011 [1119]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4228 | 14 / 35 | 12:30 - 14:50 | W | | Rodney Brett McNaughton |
| LEC 002 | 4277 | 16 / 35 | 15:00 - 17:20 | W | | Rodney Brett McNaughton |
Spring 2011 [1115]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2759 | 0 / 37 | 12:00 - 14:50 | W | | Rodney Brett McNaughton |
| LEC 002 | 2906 | 0 / 37 | 15:00 - 17:50 | W | | Rodney Brett McNaughton |
Winter 2011 [1111]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4275 | 0 / 35 | 12:30 - 14:50 | W | | Rodney Brett McNaughton |
| LEC 002 | 4420 | 0 / 35 | 15:00 - 17:20 | W | | Rodney Brett McNaughton |
Fall 2010 [1109]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4337 | 19 / 35 | 12:30 - 14:50 | W | | Rodney Brett McNaughton |
| LEC 002 | 4401 | 21 / 35 | 15:00 - 17:20 | W | | Rodney Brett McNaughton |
Spring 2010 [1105]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 3776 | 0 / 37 | 13:00 - 14:50 | W | | James Love |
| LEC 002 | 4174 | 0 / 37 | 13:00 - 14:50 | W | | James Love |
Winter 2010 [1101]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4328 | 0 / 35 | 11:00 - 12:50 | M | | |
| LEC 002 | 4488 | 0 / 35 | 09:00 - 10:50 | M | | |
Fall 2009 [1099]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4126 | 27 / 35 | 13:00 - 14:50 | T | | James Love |
| LEC 002 | 4197 | 30 / 35 | 15:00 - 16:50 | T | | James Love |
Spring 2009 [1095]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2798 | 0 / 37 | 11:00 - 12:50 | M | | Rodney Brett McNaughton |
| LEC 002 | 4204 | 0 / 37 | 09:00 - 10:50 | M | | Rodney Brett McNaughton |
Winter 2009 [1091]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 3588 | 0 / 35 | 11:00 - 12:50 | M | | Rodney Brett McNaughton |
| LEC 002 | 3773 | 0 / 35 | 09:00 - 10:50 | M | | Rodney Brett McNaughton |
Fall 2008 [1089]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 3162 | 25 / 35 | 11:00 - 12:50 | M | | Rodney Brett McNaughton |
| LEC 002 | 3249 | 23 / 35 | 09:00 - 10:50 | M | | Rodney Brett McNaughton |
Spring 2008 [1085]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2361 | 0 / 37 | | | | |
Winter 2008 [1081]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2937 | 0 / 35 | 11:00 - 12:50 | M | | Rodney Brett McNaughton |
| LEC 002 | 5315 | 0 / 35 | 09:00 - 10:50 | M | | Rodney Brett McNaughton |
Fall 2007 [1079]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4734 | 25 / 35 | 11:00 - 12:50 | M | | Rodney Brett McNaughton |
| LEC 002 | 5497 | 21 / 35 | 09:00 - 10:50 | M | | Rodney Brett McNaughton |
Spring 2007 [1075]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2753 | 0 / 37 | 13:00 - 14:50 | F | NH 1116 | Rodney Brett McNaughton |
Winter 2007 [1071]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4503 | 0 / 37 | 13:00 - 14:50 | M | NH 1116 | Rodney Brett McNaughton |
Fall 2006 [1069]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4501 | 30 / 37 | 13:00 - 14:50 | M | NH 1116 | Rodney Brett McNaughton |
Spring 2006 [1065]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2749 | 0 / 37 | 15:00 - 16:50 | T | NH 1116 | Rodney Brett McNaughton |
Winter 2006 [1061]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4432 | 0 / 37 | 15:00 - 16:50 | T,N,H | | Rodney Brett McNaughton |
Fall 2005 [1059]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4498 | 33 / 37 | 15:00 - 16:50 | T,N,H | | Rodney Brett McNaughton |
Spring 2005 [1055]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 2891 | 0 / 37 | 15:00 - 16:50 | T,N,H | | Rodney Brett McNaughton |
Winter 2005 [1051]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 5023 | 0 / 37 | 15:00 - 16:50 | T,N,H | | Rodney Brett McNaughton |
Fall 2004 [1049]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 4460 | 23 / 37 | 15:00 - 16:50 | T,N,H | | Rodney Brett McNaughton |
Fall 2003 [1039]
| Section | Class | Enrolled | Time | Days | Location | Instructor |
|---|
| LEC 001 | 5192 | 23 / 25 | 15:00 - 16:50 | T | | Rodney Brett McNaughton |
UW Flow Ratings
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